Blog

June 21st, 2016

2016June21_SocialMedia_BYou can easily measure any celebrity’s success by one thing: their reputation. Celebs with questionable track records tend to star in less movies and make less money. This same notion can be applied to your company. By investing in the creation of a well-liked and interactive online reputation, the chances of skyrocketing towards success is a mere hop, skip and a jump away. Here are ten tried and tested reputation marketing tools you should consider:

ConsumerAffairs

Businesses can forge a strong online reputation and boost revenue with an array of advanced features. Namely, unpaid business plans along with third-party accreditation programs coupled with powerful software as a service (SaaS) platforms - offering companies various resources to convert customer engagement into cash.

BazaarVoice

Ideal for companies with deeper budgets, BazaarVoice extends the online marketing potential of customers’ voices to shopping portals, offline channels as well as natural search. Customers are also able to leave reviews, rating, questions and other customer-generated content on client websites which will then be shared on social media.

Better Business Bureau

Suitable for entrepreneurs and SMBs, not only does this non-profit group mediate and resolve customer-business disputes but also helps you to personally interact with customers - other networking services are also available at an affordable price.

Yotpo

The mechanism behind this ecommerce-oriented plug and play solution is that if you have made online purchases via Yotpo, after receiving them you will get an email asking you to review the product(s). This Mail After Purchase (MAP) provides more verified reviews since they are sent directly to the customer.

Cision

Focusing more on public relations, Cision allows your company to connect with over 1.6 million contacts and outlets, including influential journalists, bloggers and social influencers that would normally be inaccessible.

Percolate

Create campaigns, store files, create content and manage your business’s marketing efforts with Percolate. It takes into account all your details, target audience, brand identity and objectives, after which it provides a cross-channel marketing calendar that helps you plan ahead and eases the process of sharing content with consumers on social media, the Internet and other methods.

Reputation Loop

Similar to Yotpo, Reputation Loop primarily works by automatically emailing customers for product reviews but with this tool, additional features such as real-time reporting, review monitoring on Yelp and Google+ are at your brand manager's disposal.

TinyTorch

Utilizing social influencers and user-generated content (UGC) to build your online profile, TinyTorch is a social platform that allows brands to identify, monitor and manage their online presence. The tool helps you locate your most influential customers and redistribute their stories and photos across multiple marketing channels.

HootSuite

This social media management platform allows your business to monitor and sync all social media accounts onto one interface. HootSuite makes it easier to monitor customer feedback on their social media accounts and share positive reviews across multiple social media networks at once.

TrustPilot

TrustPilot is ideal for businesses looking for something simple to work with. Users get to leave business reviews on its website while offering both free and paid brand listings. It’s an easily-navigable site equipped with an assortment of analytic and engagement tools,

Building a credible and consistent brand reputation might not be easy, but it isn’t an impossible task to complete. Whether or not you have one, it’s never too late to start. Please contact us if you have any questions regarding the efficient tools that’ll help you get started on creating your own company’s reputation.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 20th, 2016

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For some NBA fans, the Milwaukee Bucks have long been a laughingstock on court. However, their most recent loss is no laughing matter. According to Yahoo! Sports, last month a team employee unknowingly sent out names, addresses, Social Security numbers, compensation information and dates of birth of players to a spoofed email account operated by a hacker. However, the Bucks are simply the latest victim in what is a threat to businesses of all sizes. We’ve come up with some pointers on how to protect your business from spoofed emails.

Education is key There are countless cliches out there promoting the importance of education, but when it comes to cyber security, you might as well embrace them all. In the case of spoofed emails, you need to make sure your employees know what these are and how they can harm your company. They can come in several forms and look to attack your organization in a number of different ways. A good defense starts with trained employees using best security practices when it comes to emails. Knowledge isn’t just the key to success, it’s the building block of a comprehensive email security plan.

Check the sender The easiest way to determine a real email from a spoofed one is to view who is sending it. While your basic junk mail folder will screen the really lazy attempts at spoofing, you and your employees can’t rely on it to weed out everything. A lot of cybercriminals have gotten skilled at mimicking the look and feel of companies through professional looking graphics and signatures. For starters, you are going to want to ignore email display names as these can be deceptive. The domain name provides the best clues as to who the sender really is. For instance, if an email requesting your company’s financial documents claims to be from the IRS but the domain reads IRSgov.com, it’s a spoof email since that domain is not what the IRS uses. If you ever spot an email containing a domain you consider to be suspicious, delete it immediately. If it is from a legitimate sender, they will send you a follow up email in a couple of days.

Embrace DMARC Domain-based Message Authentication, Reporting and Conformance (DMARC) can help reduce the risk of spoofed emails being sent internally. For businesses that do not set this up, it is possible for someone to spoof an email account that looks like it is from your business or a current employee and send it from a different server. As we saw in the case with the Bucks, these can appear legitimate to employees who will then in turn do what is requested such as turn off security settings or handover sensitive data. With DMARC in place you can prevent spoofed emails from utilizing your domains by requiring any email sent by your domain to come from your server. This greatly reduces the risk of an internal spoofed email showing up in the inbox of your employees.

Utilize email protections A lot of companies believe they can get by with the simple protections that come standard with an email client. However, doing the bare minimum is rarely enough to stop spoofed emails, not to mention all of the other threats lurking in your inbox, and high-powered email and spam protection will give your organization the added layer of security it needs. Much like elite-level basketball players need the best coaching and equipment to succeed, the only way to truly reduce the risk of falling victim of a spoofed email is to educate your staff properly and then equip them with email filtering. This ensures they aren’t wasting their time constantly trying to identify legitimate emails from fake ones but are prepared when the situation presents itself.

When it comes to email security, working with us is a slam dunk. We may not have the skills of Steph Curry on the basketball court but when in the realm of IT, competitors say they want to be like us. Give us a call today to find out more.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 16th, 2016

2016June16_Office_BRecent research by Burning Glass revealed that nearly 8 in 10 middle-skill jobs now require digital proficiency - and jobs that require digital skills pay an average of 18% more than those that don't. Essentially, the more literate you are digitally, the more money you will make. This means paying extra attention in class (instead of skipping it) might actually benefit you in the long run. If classes aren’t a viable option, here are seven beneficial skills to help switch up your tech game:

Easy as pie Charts

If you’d still like stakeholders to continue investing in your business, bombarding them with endless numbers and decimal points might not be the wisest thing to do. It might be better to compile the data into a comprehensive chart. Enter the Recommended Charts tool that offers a basic visuals that depict the latest data trends. More than one set of numbers? No problem, since you can insert multiple charts onto one sheet. After entering the data into the column headers, head to Insert > Chart > Chart Type and choose whichever one you’d like.

Conditional Formatting

This tool helps you highlight any points of interest within your dataset, for example, you are presenting the latest numbers on project efficiency - any numbers lower than 80% are highlighted in red, making it easier for everyone in the office to not only see but also understand the dataset. If red isn’t your favorite color, the formatting is fully-customizable. Select the cell, click Home > Conditional Formatting > Add and voila!

Quick Analysis

Lessen the time needed to sift through and compile numbers from small data sets while also reducing time needed to create charts. Select the data, then click on the icon in the bottom right corner and bring up the Quick Analysis menu - this comprises a variety of tools such as formatting, charts, tables, totals and Sparklines.

Autofill

After Excel picks up on the pattern within your data, Autofill fills in the other rows and columns for you. This saves you time by removing the need of having to manually enter row upon row of data. Just click and hold the lower-right column of the cell and drag the column the down.

Power View

After making yourself comfortable, allow this Microsoft Powerpoint-compatible data exploration and visualization tool to help decipher large datasets to create interactive, presentation-grade reports. With Power View, not only are you saving copious amounts of working time but also minimizing any human errors that could affect the accuracy of the report. For Excel 2013, click Insert > Report.

Pivot Tables

When it comes to data analysis, Pivot Tables might be one of the most powerful yet intimidating tools in Excel’s arsenal. Summarize large amounts of data in lists or tables without having to use a single formula. Head over to Insert > Pivot Tables and select the data range, then select the fields in the top-half of the right-hand sidebar to generate the table.

VLookUp

If you think using Excel was challenging, try working across multiple sheets and workbooks, now that’s a challenge. With the help of VLookUp, you can create reports and/or summaries by collating data from the multiple sheets. For example, sales professionals can pull information on item descriptions, prices, inventory etc. without having to endlessly wander between rows and columns. Start off by selecting the VLOOKUP formula in the formula menu, then enter the cell containing the reference number. Then enter the range of data you want to pull the data from, the column for the data point you’re looking and click either “True” or “False”.

It’s safe to say that Excel is one of the most commonly used business software on the market. And yet not everyone is able to fully utilize it. For any questions on the previously mentioned, or other features on Excel give us a call and allow us to help elevate your user status from beginner to pro.

Published with permission from TechAdvisory.org. Source.

Topic office
June 15th, 2016

2016June15_HealthcareArticles_AESPN recently reported that a laptop containing the medical records of thousands of NFL players was stolen from the car of a Washington Redskins’ trainer. And while the team released a statement saying no health information protected under HIPAA guidelines was at risk, the incident shows that EMRs are vulnerable no matter the size of your company. That’s why you need to have all medical records completely protected no matter where they are being stored.

And while the Redskins’ situation was bad, an NFL spokesperson did state that the NFL EMR system was not compromised and the league believes the thief was unable to gain access to the intercepted computer or its files. However, this does not mean the situation is resolved and the team is now in the process of informing every person who could be affected.

Not only is this embarrassing but the Redskins could also be vulnerable to civil lawsuits from players affected even if no HIPAA protected information was accessed. If this sensitive data had been breached the team would have faced a significant fine from the federal government in addition to these lawsuits.

According to Bloomberg Business News, a Massachusetts hospital was required to pay the federal government $850,000 for HIPAA violations last year after a laptop containing private health information was stolen. This event triggered a system-wide analysis which revealed several other areas of non-compliance. Not only was the hospital required to pay the fine, but it also had to invest heavily to upgrade their technology systems.

These two stories can serve as a valuable learning tool for any organization that stores documents or files that are regulated under HIPAA guidelines. For starters, it is important to understand that while email threats like phishing are very real and dangerous, the easiest way for a person to gain access to medical records is to simply take the device they are physically stored on.

That is why it is absolutely vital to have any device, be it a smartphone, a computer or tablet, password protected and encrypted should it store or transmit medical information of any sort. This, however, is simply the bare minimum and you might want to consider additional security measures such as two-factor authentication to add an extra level of protection to your devices.

Another thing to consider is storing your EMR using the cloud. When files are stored on the cloud, it means you have complete control over who is able to access these documents and where they can be accessed from. In the case of a missing laptop, once it has been reported as lost, you can immediately block it from retrieving any files and perform a remote wipe which will erase anything currently stored on it.

It is important to remember that every device, even those at companies that use the cloud for document access and storage, still need to have strong passwords and encryption in place. Also, it should be noted that transferring HIPAA-protected data to the cloud is a process that must be handled with care. There are several things which must be addressed to ensure your data is protected in line with all government regulations. Bringing in a cloud service provider who specializes in HIPAA storage can make this process a smooth one for you, your staff, and your patients.

Need help protecting your EMR? Interested in learning more about utilizing the cloud to store your documents? Contact us today. We’re experts in HIPAA-related matters and will guarantee your information remains safe and compliant.

Published with permission from TechAdvisory.org. Source.

Topic Healthcare
June 14th, 2016

2016June14_Productivity_BWhat do circuses, the Internet and Harry Potter fans have in common? They are all communities that house numerous individuals sharing experiences and showing support on a common interest that defies geographical limitations. The 21st Century is an age where information reaches thousands in mere seconds, and what that can do for your business is astounding, to say the least. Like Rome, online communities aren’t built in a day. It takes time, patience, and the following tips to make it happen:

Make sure your customers are passionate

The number one rule of online community is that it should be a place where like-minded people are genuinely interested in your brand and are able to engage, if that’s not the case, it won’t be any different from throwing a party that everyone ignored. Make sure you have brand appeal, pick up on vibes your customers are giving off and figure out what they really want. The size of your online community isn’t what’s important, customer’s annual revenue and genuine passion for your products play a much bigger role.

Loosen the reins

It’s an undeniable fact that you have put copious amounts of time and energy into building and managing your business - so you can’t help but develop an attachment to it. What business owners have to realize is that your company really belongs to your users. This is a difficult obstacle to overcome, but when you are still clinging on for dear life and discouraging open discussion, you’ve basically shot yourself in the foot. Several times.

Another rule to follow is NEVER delete a post (unless it’s spam), under no circumstances would you want to hide negative feedback. Online communities might be the reality check you’ve been looking for, so accept honest feedback with open arms.

Create a rich experience

Thriving communities are the ones that engage in numerous activities, the same can be said for online communities as well. An example to help put things in perspective is bird watching. Let's say one community only has support forums dedicated to basic subjects whereas the other community offers a feature request area that allow customers to give their thoughts on what they want to see next as well as a visual library on local species. Ensure that there’s always something for your community to do.

Invest in infrastructure

Dedicated team members and the right software are essential components required in taking on an online community - don’t pinch any pennies here. Growing the team and utilizing suitable tech resources are necessary steps that (although nerve-wracking) need to be taken. Entice customers further by tying up all the technological loose ends, make it easy-to-use and devoid of downtime.

Don’t stress over measurements

We live in a time where numbers hold immeasurable power and people expect dashboards to show trending activity constantly. It’s a fact that measuring the ROI of an online community is like trying to find a needle in a haystack. There is one way of measuring your community’s value, not with a measuring tape, but by looking at the number of posts.

If you're aiming to establish higher brand credibility, corporate integrity and customer loyalty but aren’t exactly sure how to go about it, just give us a call! We’ll help you with any questions you may have about building an online community for your business.

Published with permission from TechAdvisory.org. Source.

Topic business
June 10th, 2016

2016June10_Virtualization_BAccording to a Research and Markets report, client virtualization is expected to drive continual growth in the IT sector. Long gone are the days of tedious one-on-one interaction between servers and systems, it is now time to embrace the automated and virtualized alternative. Mainly, there are three options and here they are:

Presentation virtualization

As hinted in the name, it is an application delivery method that delivers desktops or applications from a shared server. This enables access to client applications from a central server that is connected with clients. This initiates a presentation session through a web portal while giving them access to a virtualized application instance on a shared Windows Server OS. The only resources shared with the client is the graphical user interface as well as the mouse/keyboard.

Benefits of this presentation virtualization range from reduced user resource needs to simplicity, since applications are installed only once despite multiple users sharing the same application instance and even server level administration since multiple users are sharing the resources of the same system.

Virtual Desktop Infrastructure (VDI)

Sharing similarities with presentation virtualization, VDI solutions are also a remote display protocol that hosts centrally-managed virtual machines (VMs) that client PCs are connected to on a one-on-one network relationship. Also known as desktop virtualization, this method utilizes a hypervisor that is in charge of hosting a dedicated operating system VM for each client individually. Due to the fact that each client is totally separate from one another on the server, this option allows for flexibility, management and security.

Why VDI? Firstly, it saves you more money since it has smaller software licensing requirements and it also reduces the need for staff to manage and troubleshoot problems. It also allows for secure mobile access to applications by enabling hardware-based GPU sharing through a secure connection from any device as well as better desktop security thanks to customizable permissions and settings. Lastly, it allows for easier maintenance - after logging off at the end of the day the desktop can be reset wiping clean any downloaded software customizations.

Application virtualization

Application virtualization is capable of allowing applications to run in environments that are foreign to the them, for example Wine allows some Microsoft Windows apps to run on Linux. By establishing a common software baseline across multiple computers within an organization, application virtualization also reduces system integration and administration costs. Finally, it enables simplified operating system migrations, whereby applications can be transferred to removable media or between computers without having to install them: effectively becoming portable software.

Not only has virtualization revolutionized the world of IT and computing, but it also has the potential to do the same for your business. Give us a call and find out which option is best for you and your unique business requirements.

Published with permission from TechAdvisory.org. Source.

June 9th, 2016

2016June9_Security_BThe worrisome rise of ransomware doesn’t seem to be slowing as Microsoft recently announced the detection of self-propagating iterations of the malware. With this evolution, it is essential for SMBs to update their understanding of this security threat in order to properly protect themselves. Keep reading to learn how ransomware is continuing to extend its reach.

Ransomware, the malware that locks up infected systems and demands payment to return access to users, has been steadily increasing its infection rate over the course of this year. Enigma Software reported that, “After staying steady for the last six months of 2015, ransomware detection has begun to climb; February saw a 19 percent increase over January, while March had almost a 10 percent increase over February. Then, in April, infections more than doubled.”

And as if that wasn’t frightening enough, Microsoft announced last week that a recently detected ransomware software was found copying itself onto USB and network drives. The ransomware, titled ZCryptor, disguises itself as either an Adobe Flash installer or a Microsoft Office file to trick users into opening it.

Once opened, it displays a prompt that says “There is no disk in the drive. Please insert a disk into drive D:”. If you see this after opening a suspicious file, it is most likely ZCryptor trying to distract you while it works in the background to add a registry key that buries itself deep in your system and begins to encrypt your files.

Although previous ransomware iterations like Alpha Ransomware had the ability to find and encrypt files on shared network drives, security experts believe this is the first time a ransomware variant has included self-replication via removable drives into its framework.

When it was first detected in May, Microsoft found ZCryptor singling out 88 different file types for encryption. However, later on a security expert analyzed the ransomware and found 121 targeted file types -- inferring that creators of the malware were continuing to develop its source code.

It’s commonplace for ransomware to demand payment to be made in Bitcoins as they’re an almost totally untraceable online currency. ZCryptor is no different, demanding 1.2 Bitcoins (500 USD) unless payment is more than four days after infection -- then it increases to five Bitcoins (2,700 USD).

Compared to other more complex security threats, ransomware is still relatively easy to avoid. Always verify the source of email attachments and website downloads before opening files, disable macros in Microsoft Office programs, maintain regular backups and update your security software.

Still concerned about security at your SMB? It doesn’t have to be as difficult and draining as you may think. Contact us today for advice on keeping your network protected around the clock.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 2nd, 2016

2016June2_HealthcareArticles_A“We are living in a digital world, and healthcare practices need a URL”. If Madonna could change the lyrics of her 1984 classic to speak to the healthcare industry, she may have sang something like this. A URL is just one facet of the digital strategy that hospitals and private practices alike will need to adapt if they wish to remain competitive in today’s world. Here are a few other trends worth taking note of.

Online presence

More and more practices are understanding the importance of online presence. These days you need a website, but not just any website: a responsive one is key. In fact, PEW Research noted that in 2014, 72 percent of American internet users got healthcare information online. And that number is only growing. Data from the Children’s National Health System supports this statistic, as almost half of all their site visitors came from mobile devices. What’s more, their responsive design has also led to 15% more page views and 54% more donations. Moral of the story: without a responsive website and informative content, your site visitors are likely to bounce (not to mention Google won’t rank you as high in search engines).

To go along with a responsive website, healthcare practices should also consider adding social media profiles and pages. More and more patients, especially the younger generation, are using these platforms to get medical advice. And they can provide your organization an alternative means to keep in touch with patients, while humanizing your practice.

Remote care

It’s becoming clear that telemedicine is the future of healthcare. It provides patients easier access to medical services and the ability to cut costs. Tools such as The ACT - a device which consists of a cell phone, sensor pendant and patch electrodes - can monitor a patient’s heart remotely and transmit the information to a doctor automatically via Wi-Fi. A tool like this can literally be a lifesaver as it allows a doctor to notice abnormalities immediately, at which point he can get in touch with the patient or send an ambulance. Apple is also catching on to this trend with the Apple Watch, which can also monitor heart rate.

Perhaps a more significant trend in remote care for patients is the ability to have a virtual office visit with their doctor. With advances in telemedicine enabling doctors to look into the throats and ears of patients remotely and virtually listen to their heartbeat, rural patients can save time and money by skipping the trip to the doctor’s physical office which could be dozens or even hundreds of miles away.

HIPAA

A security breach could not only cost your practice its reputation and loads of money in downtime, but it could also cost you up to a million dollars in fines. The government is not joking around about HIPAA Compliance. And with hospitals becoming an ever alluring target for hackers, security breaches are on the rise and will likely continue to be in the future. Staying compliant could literally save your practice from going out of business due to an unexpected breach.

As the digital age continues to evolve, your practice has much to take advantage of by getting onboard with these trends early. If you’re curious to learn more about HIPAA compliance and these other digital technologies, don’t hesitate to get in touch.

Published with permission from TechAdvisory.org. Source.

Topic Healthcare
June 1st, 2016

2016June1_Facebook_BMost small and medium sized businesses have a tight marketing budget - especially when it comes to social media. So if you’re looking to get noticed on Facebook, you may be reluctant to spend cash on an ad campaign. Luckily for you, there are several ways you can market your business on Facebook that won’t cost a dime. Let’s take a look at some of the more popular methods.

Get your friends on board

A business is nothing without its fans...at least on social media. So after setting up your Facebook business page, your first order of duty should be to invite your friends to “Like” your company page. Bear in mind, we use the term “friends” broadly here. Really, you should be telling pretty much everyone you know about your business. This includes family members, colleagues, that random parent you chatted with at your son’s baseball game, and any acquaintances from all walks of life. The goal of this is to create a foundation of followers to build upon as you grow your business.

Create your brand identity

On Facebook, your brand needs to do more than simply sell a product or service, because no one wants to interact with a company they feel is constantly trying to sell them. This is exactly why your brand should have a persona and human characteristic. In other words, you need a brand voice. So ask yourself, how should your brand sound? Should it be funny, easy-going, serious or inspiring? Once you’ve figured it out, ensure this voice is consistent in all your posts as it will help your audience form a relationship with your brand as they get to know it better. While you can and definitely should advertise different products or services your business offers, most of your posts should aim to entertain, inspire, and encourage social interaction. As your followers get to know your brand better, they will develop shared interests with it, which will eventually lead to trust. And when your audience finally trusts you, the sales will start to come in naturally.

Exploit algorithm changes

If you thought Google was the only platform that changed their algorithms, think again! Just like Google, Facebook also uses algorithms to determine the amount of organic reach your updates get. This raises an interesting question...how do you discover what algorithm changes Facebook has on the docket? Well, they occasionally post them on Facebook’s newsroom, so regularly check there to stay updated.

So once you’re aware of an upcoming algorithm change, how can you exploit it? Let’s look at an example. Back in the Fall of 2014 Facebook announced they’d begin to favor link posts with an image attached, over photo posts with the URL in the caption. Users who were aware of this change in advance and implemented it accordingly, were reportedly getting three times as much organic traffic by February 2015. Those who missed the announcement were left scratching their heads wondering what happened to their traffic.

Check your data

Many people believe there’s a best time and day of the week to share a post. While this is true, the actual day and time that’s best may be different from what you expect. While some people are quick to proclaim Tuesday and Thursday mornings are the best time to post, the reality is the best time to post depends on your unique business. Everyone’s audience is different, and results will vary from business to business. So while some SMBs may discover they have their audience's full attention on Tuesday and Thursday mornings, others may learn their customers are most engaged on Thursday and Friday evenings. So how can you find out when your audience is watching? Check your page’s Insights tab. This will provide you a plethora of information about your customers, including the days and times when they’re on Facebook.

While all these tips to market your business on Facebook are free, bear in mind you’ll need to invest a significant amount of time if you want to see results. To really succeed with Facebook marketing, you need to regularly interact with the platform - and not just treat it as an afterthought.

To learn more about how your business can leverage Facebook and other social media platforms, give us a call.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 31st, 2016

2016May31_BusinessValue_BThe speed and quality of internet connections continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio. It’s a huge and open-ended service, so why don’t we narrow down 6 of the best video types for reaching out to your target audience.

Business Introduction/Behind the scenes

If your company is new or suffering from low visibility, one of the best things you can do is give customers direct access to your staff and your product. A great use of live video is to take viewers on an office tour, show them how a product is made or even broadcast your business’s launch event.

Make sure to invite as many viewers as you can, but remember that most live broadcasts can be saved and viewed later. This is a video you’ll likely want to keep available after it’s finished.

Ask Me Anything (AMA)

Depending on your product or service, you may be getting a lot of conceptual questions about innovative ways to use it, what direction the company is heading and so forth. There’s no better way to address these questions than to do so in a personal and unscripted AMA segment.

If there’s a good turnout make sure to keep questions and answers moving in relevant and interesting directions. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests is going to be a lot more beneficial for wider audiences.

How-to

Whether it’s a soon-to-be-released product or simply rehashing an existing one that’s getting lots of support requests, there’s no better way to guide customers through a ‘how to’ process than step-by-step, face-to-face.

Not only does this help to show existing clients the best way to use your product or service, it also allows potential consumers to see both your product and your customer service philosophy in action. Saving these videos can be invaluable as you continue to get questions on the product or service outlined in these videos -- it’s an easy way to build a video reference library for sales and support.

Webinar

Although all of the previous uses can be categorized as ‘customer service’, there’s no reason you can’t simply open a help desk broadcast and invite viewers to join with their support questions. If you advertise this as a customer service broadcast and steer clear of any conversations that deal with non-support related questions, you may be able to tackle more than one client’s questions at a time and no one can ever complain that contacting your support line is frustrating or tedious.

Announcements

All of the live broadcast services are deeply integrated with social media. Whether it’s Twitter or Facebook, post updates about an upcoming announcement along with a scheduled time and take the chance to make your product or service announcement far more interesting and personal than a press release or faceless status update.

Text based announcements and pre-recorded videos severely limit how you address the ‘fine-print’ questions from customers. Think of this as a chance to hold your own personal press briefing and address questions after your scripted announcement.

Promotions

In the same vein as live announcements, use social media to promise a special promotion to anyone who tunes in to a live broadcast. Before it begins, create different thresholds for how big the promotion will be depending on participation. Once you begin, check how many viewers you have to decide whether to augment or reduce the scope of what you want offer. In addition to being a more dynamic method for releasing promotions, it will create motivation among your customers to interact more directly with your company.

Socialmediatoday reports that Facebook users spend three times longer watching live broadcasts than pre-recorded video. Combine that with Facebook’s announcement that live videos are more likely to be promoted to the top of news feeds and you’d be crazy not to utilize live broadcasts.

However, there are a handful of different services to use for live video broadcasting and deciding which one is the best for you can depend on a lot of different variables. Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.

Published with permission from TechAdvisory.org. Source.

Topic business